Updated at: 29-07-2023 - By: John Lau

Ever found yourself staring at a bottle of deep red liqueur and pondering, “What exactly is Campari?”

In this blog post, we’re diving into the rich history, intriguing ingredients, and diverse uses of this famous apéritif. Ready? Let’s toast to the discovery!

What is Campari?

Stoli Vodka Review (1)

Definition and origin

Campari, an Italian bitter liqueur known for its vibrant red hue, was concocted by Gaspare Campari in the 19th century.

Born in Lombardy in 1828, Gaspare created this iconic drink using carefully selected fruits and herbs steeped in alcohol and water.

Despite crafting many recipes during his lifetime, only two of his original recipes have survived to this day – one of them is the globally cherished Campari.

This captivating blend is typically served as an apéritif to whet the appetite before meals but has also found its way into signature cocktails like the classically beloved negroni.

Ingredients and production process

Campari is made using a unique blend of ingredients and follows a specific production process. The key components include herbs, fruits, and alcohol.

These ingredients are infused together to create the distinctive flavor of Campari.

The infusion process involves carefully selecting and combining various botanicals like chinotto and cascarilla in alcohol and water.

This mixture is then left to steep for several days to allow the flavors to develop fully.

Once the infusion is complete, it undergoes blending with other ingredients to achieve the desired taste profile that Campari is known for.

It’s fascinating how these simple yet carefully chosen elements come together to create this iconic Italian liqueur enjoyed by many around the world.

Taste and uses of Campari

Stoli Vodka Review (2)

Flavor profile

Campari is known for its bold and distinct flavor profile. Its deep red color immediately catches the eye, but it’s the taste that truly sets Campari apart.

This Italian liqueur has a bitter and tangy flavor with citrus-forward notes that give it a refreshing kick.

The infusion of herbs and fruit creates a complex blend of flavors that are both sweet and sharp, making it an excellent choice for those who appreciate unique tastes. Whether enjoyed on its own or mixed into classic cocktails like the Negroni, Campari never fails to leave a lasting impression with its one-of-a-kind flavor experience.

Cocktail recipes and serving suggestions

Campari, the iconic Italian liqueur, is not only enjoyed on its own but also makes a versatile addition to cocktails.

Here are some cocktail recipes and serving suggestions that you can try:

  1. Negroni: Mix equal parts Campari, gin, and sweet vermouth in a glass filled with ice. Stir well and garnish with an orange twist.
  2. Americano: Pour equal parts Campari and sweet vermouth over ice in a glass. Top it off with soda water and garnish with an orange slice.
  3. Campari Spritz: Fill a wine glass with ice and add three parts sparkling wine, two parts Campari, and one part soda water. Stir gently and garnish with an orange slice.
  4. Boulevardier: Combine 1 ½ ounces of bourbon, ¾ ounce of Campari, and ¾ ounce of sweet vermouth in a mixing glass filled with ice. Stir until well chilled, then strain into a rocks glass over fresh ice. Garnish with a cherry or lemon twist.
  5. Jungle Bird: In a shaker filled with ice, combine 1 ½ ounces of dark rum, ¾ ounce of Campari, ½ ounce of lime juice, and ½ ounce of simple syrup. Shake well and strain into a highball glass filled with crushed ice. Garnish with pineapple leaves or wedges.
  6. Campari Sour: In a shaker filled with ice, shake together 2 ounces of Campari, 1 ounce of lemon juice, and ¾ ounce of simple syrup until chilled. Strain into a rocks glass over fresh ice and garnish with a lemon wheel.
  7. Italian Mojito: Muddle fresh mint leaves and lime wedges in the bottom of a glass. Add 1 ½ ounces of white rum, ¾ ounce of lime juice, ½ ounce of simple syrup, and fill the rest with crushed ice. Top it off with ½ ounce of Campari and stir gently. Garnish with a mint sprig.
  8. Campari Martini: In a mixing glass filled with ice, combine 2 ounces of gin, 1 ounce of Campari, and a dash of orange bitters. Stir until well chilled, then strain into a martini glass. Garnish with an orange twist.

How to buy and store Campari

Stoli Vodka Review (3)

Where to purchase Campari

You can easily find Campari at most liquor stores and online retailers that sell alcoholic beverages. It is a popular Italian liqueur, so you shouldn’t have any trouble finding it.

Just head to your local liquor store or check out reputable online platforms, and you’ll be able to purchase a bottle of this vibrant red bitter drink.

Whether you’re looking to enjoy it on its own as an apéritif or use it as a key ingredient in classic cocktails like the Negroni, having Campari on hand is sure to elevate your drinking experience.

Proper storage and shelf life

Campari should be stored in a cool, dark place away from direct sunlight and heat sources to maintain its flavor and quality.

It is recommended to store Campari at room temperature, between 55-60°F (13-15°C).

The liqueur has a relatively long shelf life of several years if stored properly. However, it’s best consumed within two to three years for optimal taste.

So make sure to check the date of purchase and enjoy your Campari while it’s still at its freshest!


In conclusion, Campari is a classic Italian liqueur that adds a bitter and citrus-forward flavor to cocktails.

With its vibrant red color and unique taste, it has become a signature ingredient in many popular apéritifs.

Whether enjoyed on its own or mixed into a refreshing cocktail, Campari is sure to add an exciting twist to any drink experience.