Updated at: 23-07-2023 - By: John Lau

Are you wondering if your favorite tropical flavored drink, Palm Breeze, has vanished from the shelves? Known for its refreshing taste and breezy vibes since its 2015 launch, Palm Breeze had quickly become a summer staple.

This blog post will explore rumors of its discontinuation and provide insights into where it might still be stocked. Let’s dive in to uncover the truth about Palm Breeze’s market status!

The Status of Palm Breeze Drinks

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Is Palm Breeze Still Being Produced?

Despite rumors to the contrary, Palm Breeze continues to grace store shelves and online catalogs today. Introduced in 2015 by Mike’s Hard Lemonade as a refreshing alternative for non-beer drinkers, this sparkling alcohol “spritz” quickly got popular among millennial women for its low-calorie content and gluten-free formulation.

This tasty tropical beverage holds its own in an industry dominated by major brands, standing tall amid Walmart, Lowe’s, and even occasionally popping up at Target stores. The enduring popularity of Palm Breeze is such that passionate consumers started a petition to ensure it would continue production – clear evidence that plenty of us are still reaching for this most refreshing summer drink on hot days or relaxed evenings alike.

In short: yes – Palm Breeze is definitively still being produced!

Where Can You Still Find Palm Breeze?

Palm Breeze, the popular flavored carbonated soft drink, is still readily available for those looking to enjoy its refreshing taste. You can find Palm Breeze at various stores, including Walmart and Lowe’s, making it easily accessible for consumers.

While the distribution may not be as widespread as other major brand drinks, Palm Breeze can often be found in these retail locations. Additionally, some Target stores may also carry Palm Breeze on occasion.

So whether you’re craving the pineapple mandarin orange flavor or any other delightful option from their range, you can still get your hands on a bottle of Palm Breeze without much trouble.

Is Palm Breeze Being Discontinued?

Palm Breeze, the popular brand of flavored, carbonated soft drinks, has been a favorite among consumers since its launch in 2015. Despite rumors and speculation, Palm Breeze is not being discontinued! It is still being produced and sold today, giving fans continued access to their beloved low-calorie and gluten-free sparkling alcohol “spritz” option.

While it may not be considered a major brand like some other drinks on the market, Palm Breeze can still be found at stores such as Walmart, Lowe’s, and occasionally Target. So rest assured that you can continue to enjoy the most refreshing summer beverage without any worries about its availability or future production status.

Reasons for the Discontinuation

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Palm Breeze drinks were discontinued due to shifting industry trends and changing consumer preferences.

Industry Trends and Consumer Preferences

Palm Breeze drinks have experienced challenges due to shifting industry trends and changing consumer preferences. In recent years, there has been a growing demand for healthier beverage options, including natural and low-calorie choices.

This shift in consumer preferences has impacted the market for flavored soft drinks like Palm Breeze. Additionally, the rise of craft beers and artisanal spirits has also influenced consumer choices, leading to decreased sales for mass-produced brands like Palm Breeze.

These industry trends have prompted the need for potential rebranding or repositioning strategies to stay relevant in a competitive market. While Palm Breeze still retains its appeal among certain consumers seeking a refreshing alternative to traditional alcoholic beverages, it faces the challenge of adapting to evolving trends in order to maintain its market presence.

Impact on the Rum Community

The discontinuation of Palm Breeze drinks has had a significant impact on the rum community. As one of the first mainstream options for flavored, carbonated soft drinks with an alcohol content, Palm Breeze quickly gained popularity among rum enthusiasts and those looking for a refreshing alternative to traditional beer options.

Its unique blend of flavors, particularly the pineapple mandarin orange variant, became synonymous with summer relaxation and tropical vibes. Unfortunately, with its discontinuation, many in the rum community are left searching for similar alternatives that provide the same light and refreshing experience.

While there are other sparkling alcohol options available, none quite capture the essence and appeal that Palm Breeze brought to the table. The absence of such a beloved drink from shelves is truly felt within this passionate community.

Speculation on the Future of Palm Breeze

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Industry insiders are speculating that Palm Breeze may undergo a rebranding or repositioning in order to appeal to a wider audience and boost sales.

Potential Rebranding or Repositioning

Palm Breeze, the popular brand of flavored, carbonated soft drinks, has been a favorite among many consumers since its launch in 2015. However, due to changes in industry trends and consumer preferences, there have been discussions about potential rebranding or repositioning for Palm Breeze.

As a sparkling alcohol “spritz” option targeted towards millennial women, Palm Breeze could benefit from adjusting its marketing strategy to better resonate with its target audience. This could involve exploring new flavors or packaging designs that align with current beverage trends.

While nothing has been confirmed yet, it’s exciting to consider the possibilities for Palm Breeze and how it can continue to be a refreshing choice for those seeking low-calorie and gluten-free alternatives in the ever-evolving market of flavored soft drinks.

Alternative Options for Similar Drinks

If you’re looking for alternative options to Palm Breeze drinks, here are some choices that might suit your taste:

  1. Mike’s Hard Lemonade: Known for its refreshing and fruity flavors, Mike’s Hard Lemonade offers a wide variety of options for those seeking a similar experience to Palm Breeze.
  2. Smirnoff Ice: A popular brand in the flavored malt beverage category, Smirnoff Ice provides a range of delicious and refreshing flavors that can be enjoyed as an alternative to Palm Breeze.
  3. Truly Hard Seltzer: A trendy choice among millennials, Truly Hard Seltzer offers an array of sparkling alcoholic beverages with unique flavor combinations that are perfect for warm weather enjoyment.
  4. White Claw: Often considered the pioneer of the hard seltzer trend, White Claw is widely available and offers a selection of light and refreshing flavors that can satisfy your craving for a bubbly drink.
  5. Bon & Viv Spiked Seltzer: With its focus on being gluten-free and made with natural ingredients, Bon & Viv Spiked Seltzer ensures a crisp and clean drinking experience similar to Palm Breeze.


In conclusion, despite rumors and speculation, Palm Breeze has not been discontinued. The refreshing flavored soft drinks are still being produced and can be found at various retailers like Walmart, Lowe’s, and occasionally Target.

So grab a Palm Breeze and enjoy the taste of summer all year long!