Updated at: 25-06-2023 - By: John Lau

Do you find yourself reminiscing about the zesty, refreshing taste of 7 Up? Wondering if this classic lemon-lime soda is still available in stores today? You’re in luck! Despite endless rumors, 7Up remains a popular non-caffeinated soft drink choice, with its signature green packaging and bubbly citrus flavor.

In fact, it ranked as the 10th-most popular soda across the United States in 2021. Owned by Keurig Dr Pepper and enjoyed by millions worldwide, there is much more to this iconic beverage than meets the eye.

The History And Evolution Of 7Up

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7 Up has a long history, originating back to 1929 when it was created by Charles Leiper Grigg as “Bib-Label Lithiated Lemon-Lime Soda.”

Origins And Early Beginnings

The story of 7Up dates back to 1929 when it was first concocted by Charles Leiper Grigg, a beverage innovator who set out to create a refreshing, citrus-flavored soda. The original formula contained lithium citrate, which is no longer in the recipe; however, the distinctive lemon-lime taste still remains.

Throughout its history, 7 Up has undergone several brand transformations while maintaining its core essence – providing a bubbly refreshment for people around the globe.

For instance, from being marketed as “Bib-Label Lithiated Lemon-Lime Soda” initially to adopting slogans like “You Like It…It Likes You,” the brand continuously adapted itself based on changing consumer preferences and emerging trends in advertising.

Brand Evolution And Ownership Changes

7 Up has had an interesting history of ownership changes and brand evolution. The drink was first created in 1929 by Charles Leiper Grigg under the name Bib-Label Lithiated Lemon-Lime Soda.

Eventually, it became known as 7 Up with no trace of lithium in its formula.

Under different ownerships, the formula and branding of 7 Up have undergone various changes. In recent years, PepsiCo also took over global rebranding efforts for the beverage.

Discontinuation In 1969 And Reintroduction As Diet 7Up In 1970

In 1969, 7Up faced a major controversy when the US government banned the use of an artificial sweetener known as cyclamate. As a result, the original formula of 7Up had to be changed, and production was temporarily halted.

However, just a year later in 1970, Diet 7Up was introduced as a new version of the soda with a different sweetener called saccharin. It quickly gained popularity among those looking for low-calorie options and remains available today alongside classic 7Up.

The brand also underwent ownership changes during this time with PepsiCo acquiring it in the late ’80s before ultimately selling it to Keurig Dr Pepper in the early 2000s.

The Current Status Of 7Up

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PepsiCo has undertaken a global rebranding of 7Up, but the beverage is still being produced and remains widely available in markets across the world.

International Rebranding By PepsiCo

PepsiCo, the parent company of 7Up, has undergone an international rebranding effort to modernize the brand and attract new consumers. This includes updated packaging designs, a refreshed logo, and new advertising campaigns.

For example, in Mexico, 7Up launched a campaign promoting positivity and social connection by encouraging people to “reconnect” with friends over a cold can of 7Up. In addition, PepsiCo has expanded the flavor options for 7Up in some markets with unique variations like mojito and pomegranate flavors.

Continued Production And Availability

7Up remains a popular choice worldwide, with continued production and availability. The brand is owned by Keurig Dr Pepper, who has maintained the original formula and continues to distribute 7Up in various markets globally.

In addition to classic 7Up, the company produces diet versions of the beverage.

As an alcoholism audience looking for a refreshing non-alcoholic option, 7Up is a great alternative to common sugary drinks.

Availability In Different Markets

7 Up is available in many different markets worldwide, making it a popular choice for those looking for a refreshing soft drink.

In addition to its availability in different markets globally, 7 Up also comes in various sizes ranging from individual cans to two-liter bottles. This makes it easy for consumers to find their preferred size and quantity no matter where they are located.

Variations And Flavors Of 7Up

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– 7Up comes in a variety of flavors, including classic and diet versions, as well as Cherry 7Up and Lemon Lime Squeeze.

Classic 7Up And Diet Versions

7 Up has two main variations available in the market: Classic 7Up and Diet 7Up. Both of these variations have their own unique characteristics that cater to different consumer preferences. Here are some key points to know about them:

  • Classic 7Up is the original flavor that was introduced in 1929 and continues to be a popular choice for consumers looking for a citrus soda with a refreshing taste.
  • Diet 7Up was introduced in 1963 under the name “Like” and was later renamed as Diet 7Up in 1970. It is marketed towards individuals who want to enjoy the taste of classic 7Up without consuming any sugar or calories.
  • Classic 7Up contains high fructose corn syrup, which is a sweetener commonly used in soft drinks, while Diet 7Up uses aspartame as a sugar substitute.
  • Classic 7Up has a sweeter taste compared to Diet 7Up, which has a more sour lemon – lime taste due to its lack of sugar content.
  • Both Classic and Diet versions of 7 Up come in cans, bottles, and even fountain cups at restaurants and convenience stores.
  • The ingredients list for both variations do not contain any caffeine or preservatives.

It’s essential to note that while both variations differ in taste and sweetening agents used, they still retain the iconic lemon-lime flavor that has made the brand so recognizable worldwide.

Flavors Such As Cherry 7Up And Lemon Lime Squeeze

7Up is known for its classic lemon-lime flavor but did you know that it comes in other delicious variations? Check out some of the other available flavors below:

  • Cherry 7Up: This variation has a sweet cherry flavor mixed with the classic lemon-lime taste of 7Up.
  • Lemon Lime Squeeze: A refreshing spin on the original, this flavor adds extra citrus to your beverage for an even more uplifting experience.

In addition to these flavors, 7Up also occasionally releases limited edition versions such as mixed berry and pomegranate. So if you’re looking for a little variety in your non-alcoholic drinks, don’t hesitate to try one of these tasty offerings from the 7Up brand.

Limited Edition Versions

If you’re a fan of 7 Up, then you’ll be pleased to know that the brand has produced limited edition versions of their classic citrus soda over the years. Here are some of the most notable ones:

  1. 7 Up Retro: In 2011, 7 Up released a “throwback” version that featured retro packaging and used real sugar instead of high fructose corn syrup.
  2. Cherry 7 Up Antioxidant: This limited edition flavor was released in 2009 and contained added antioxidants from fruit extracts.
  3. Lemonade 7 Up: In 2004, 7 Up released a lemonade-flavored version that combined the refreshing taste of lemon-lime with additional tartness.
  4. Island Fruit 7 Up: This tropical-inspired flavor was released in the late ’90s and featured added flavors like mango and passionfruit.
  5. Pomegranate 7 Up: In 2010, this limited edition flavor hit shelves with a slightly sweeter taste thanks to added pomegranate juice.
  6. Mojito Flavored 7 Up: In recent years, there have been rumors of a mojito-flavored version of the popular soda, though it has yet to be officially confirmed by the brand.


7Up remains a relevant and popular beverage choice worldwide, with a loyal fan base and a diverse range of flavors available.

For those looking for a refreshing beverage option that is caffeine-free, 7Up remains a popular choice. Despite being around since 1929, the brand continues to evolve and stay relevant with international rebranding efforts by PepsiCo and a variety of flavors like Cherry 7Up and Lemon Lime Squeeze.

In fact, it is still earning nearly $1 billion in sales in the United States alone as of 2021.