Updated at: 08-08-2023 - By: John Lau

Are you tired of tolerating the harsh taste of cheap vodka?

Here’s a hack: Many people are now filtering their bottom-shelf liquor through a Brita, claiming it drastically improves the flavor.

This article will dive into this viral trend and provide an in-depth analysis to answer your burning question: can a water filter really turn discounted booze into ‘top shelf’ liquor?

Let’s find out if there’s truth behind this TikTok sensation!

Does Filtering Cheap Vodka with a Brita Improve its Taste?

Filtering Cheap Vodka With A Brita (1)

Filtering cheap vodka with a Brita is a popular trend that claims to enhance the taste of the spirit, making it smoother and more enjoyable for consumption.

Investigating the viral TikTok trend

In an age where social media reigns, a novel trend has claimed the spotlight across TikTok platforms.

The gimmick is simple – filter your low-priced vodka with a Brita to improve its taste. As viewers increasingly tuned into these intriguing videos, this quirky concept quickly grew in popularity.

Users showcased their attempts at enhancing traditionally rough vodka brands like Georgi, McCormick’s and Popov by filtering them through a Brita water purifier.

Designed to reduce the chlorine flavor and odor from tap water using activated charcoal filtration, this household device has now emerged as a potential game-changer for cheap liquor refinement.

However, despite its viral status, debates on the effectiveness of this hack are rife among alcohol enthusiasts and skeptics alike.

Is it possible that such an affordable trick could truly turn less costly spirits into smoother drinks?.

Understanding the science behind it

Filtering cheap vodka with a Brita filter may seem like an unconventional method, but there is some scientific reasoning behind it.

Brita filters use activated carbon, which has the ability to absorb impurities and flavors from substances it comes into contact with.

When low-quality vodka is passed through the charcoal of a Brita filter, this activated carbon works to remove certain compounds that can contribute to its harsh taste and texture.

These compounds include impurities such as sulfites and congeners, which are byproducts of fermentation that can negatively impact the overall flavor profile of the vodka.

By trapping these substances, the filtered vodka may become smoother and more pleasant on the palate.

It’s important to note that while filtering cheap vodka with a Brita filter can potentially improve its taste, it won’t magically transform it into top-shelf liquor.

The effectiveness of this method heavily depends on factors such as personal preference, the quality of the vodka being filtered, and even the condition of the Brita filter itself.

The Effectiveness of Filtering Cheap Vodka with a Brita

Filtering Cheap Vodka With A Brita (2)

Filtering cheap vodka with a Brita filter can potentially improve its taste and smoothness by removing impurities through activated carbon filtration.

Potential improvements in taste and smoothness

Filtering cheap vodka with a Brita filter has the potential to enhance its taste and smoothness.

The charcoal used in Brita filters is designed to remove impurities and improve the flavor of drinking water, and this same principle can be applied to vodka as well.

By running low-quality vodka through a Brita filter, it is believed that any residual impurities or harsh flavors can be significantly reduced.

This process can result in a smoother, cleaner-tasting vodka that may mimic the characteristics of more expensive brands.

However, it’s important to note that the effectiveness of this method may vary depending on factors such as personal preference, the quality of the vodka being filtered, and even the condition and type of the Brita filter itself.

Factors that may impact the outcome

Factors that may impact the outcome of filtering cheap vodka with a Brita filter include:

  1. Quality of the vodka: The effectiveness of the filtration process may vary depending on the quality of the vodka being filtered. Higher quality vodkas typically have fewer impurities and may not benefit as much from filtration compared to lower quality vodkas.
  2. Type and condition of the Brita filter: Different types of Brita filters may have varying levels of effectiveness when it comes to filtering vodka. Additionally, the condition of the filter, such as how often it has been used or its age, can also affect its ability to remove impurities from the vodka.
  3. Number of filtration passes: Some individuals recommend running the vodka through multiple filtration passes to achieve better results. This means pouring the filtered vodka back into a clean container and running it through the Brita filter again. The number of passes can influence how much impurities are removed and ultimately affect the taste improvement.
  4. Duration of filtration: The duration for which you let the vodka sit in the Brita filter can also play a role in its effectiveness. Some people suggest allowing several minutes for the alcohol to pass through slowly, allowing for more thorough filtration.
  5. Personal preferences and taste sensitivity: Taste is subjective, and what one person finds pleasing, another might not. Factors such as individual taste preferences and sensitivity to certain flavors can impact how noticeable any improvement in taste is after filtration.


Filtering cheap vodka with a Brita filter can be a fun experiment to try, but its effectiveness in improving the taste may vary from person to person.

While some TikTok users and online discussions claim that it works, others have reported minimal differences.

Ultimately, whether it’s worth trying depends on your personal preferences and willingness to experiment.

So go ahead, give it a shot, but don’t expect miracles – after all, the best way to enjoy great vodka is by choosing high-quality brands!