Updated at: 24-07-2023 - By: John Lau

Is Hawaiian Punch truly a thing of the past, or are those vividly-colored fruit drinks still gracing store shelves? Rumors have been swirling around social media about the possible discontinuation of this iconic beverage brand.

In this blog post, we’ll unravel the history of Hawaiian Punch, explore factors that have led to these rumors, and reveal its current status according to Keurig Dr Pepper – the company behind this fruity delight.

The History Of Hawaiian Punch

Is Hawaiian Punch Discontinued

Invention And Early Distribution

The intriguing story of Hawaiian Punch began back in 1934 with the creative minds of A.W. Leo, Tom Yeats, and Ralph E. Harrison. At this time, they concocted a delightfully fruity blend that would later become known as one of America’s favorite fruit punches among alcohol consumers and non-alcoholics alike.

Originally sold under Pacific Citrus Product Company, it’s fascinating to note that this tantalizing tropical drink wasn’t initially intended for direct consumption but rather served as an ice cream topping! As word spread about the incredible taste and versatility of this new invention within the beverage industry, more people began experimenting with various drink recipes featuring Hawaiian Punch as a key ingredient.

Acquisition By Keurig Dr Pepper

In the ever-evolving beverage industry, it’s not uncommon to see companies merge or acquire other brands in order to expand their market presence. Hawaiian Punch’s history is no exception as its ownership has changed hands several times.

The popular fruit punch brand was first purchased by RJ Reynolds Company in 1963 and later transferred to Del Monte, a subsidiary of RJR at the time. However, it wasn’t until Keurig Dr Pepper acquired Dr Pepper/Seven Up, Inc.

Keurig Dr Pepper’s acquisition may have sparked hope for fans of Hawaiian Punch as the company vowed never to give up on this iconic brand despite declining popularity and rumors surrounding its discontinuation.

Rumors Surrounding Hawaiian Punch Discontinuation

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Social media is buzzing with rumors about Hawaiian Punch being discontinued, but what is the truth behind these speculations? Read on to find out more about the fate of this iconic fruit punch brand.

Social Media Speculation

As rumors swirl on social media regarding the potential discontinuation of Hawaiian Punch, many fans of this fruity beverage are left wondering what the future holds for their favorite drink.

Social media speculation has fueled uncertainty and confusion among consumers, with posts claiming the beloved fruit punch could be going off shelves soon.

To make matters worse, limited availability in certain regions or stores adds fuel to these speculations and leaves customers anxious about finding other suitable substitutes that meet their needs.

For instance, some may opt for flavored sparkling water or sugar-free options instead of vibrant-colored sweetened beverages suchERSHEYSEleyingemiay not give them the same satisfaction as Hawaiian Punch.

Lack Of Availability In Certain Regions Or Stores

For those living in certain regions or seeking out Hawaiian Punch at their local stores, it may come as a disappointment to find that the beverage is not always readily available.

However, this lack of availability doesn’t necessarily mean that Hawaiian Punch has been discontinued altogether. In fact, there are a number of factors that can impact regional distribution and make it harder for some consumers to access their favorite flavors.

For example, Florida statute 565.04 limits what certain licensees may sell in their stores – which could be impacting the availability of Hawaiian Punch in some areas.

The Current Status Of Hawaiian Punch

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Hawaiian Punch is still being produced and is available in some regions, with various flavors and variations such as on-the-go packets, canned drinks, powdered drink mixes, concentrated juices, and sugar-free options.

Availability In Some Regions, Flavors, And Variations

Hawaiian Punch is still available in various regions, flavors, and variations. Here are some examples:

  • Passionfruit, guava, and papaya syrup flavor
  • Red fruit flavor, sold as a Fruit Juicy Red Juice Drink in a 67.6 oz bottle
  • Frozen drink option with over eight tropical fruit flavors called Medium Frozen Hawaiian Punch

Additionally, the brand currently showcases 13 different flavors on their website, with only four of them being the classic red punch flavor. So if you’re a fan of Hawaiian Punch, there are still plenty of options to choose from depending on your taste preferences and location.

Clarification From The Parent Company On Continued Production

Keurig Dr Pepper, the parent company of Hawaiian Punch, has clarified that the product is not being discontinued.

The company attributes any issues with availability to distribution and sales challenges rather than a lack of demand for the product.

Reasons Why Hawaiian Punch May Be Discontinued In Certain Areas

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Hawaiian Punch may be discontinued in certain areas due to distribution and sales issues, as well as evolving consumer taste preferences towards more natural and healthier options.

Distribution And Sales Issues

Hawaiian Punch is facing distribution and sales issues that have led to rumors of its discontinuation in certain areas. The beverage industry has experienced a shift in sales strategies with many consumers preferring healthier options or niche drinks.

This preference has affected the retail distribution, demand, and market for Hawaiian Punch. Additionally, legal restrictions such as the United States Supreme Court’s ruling have negatively impacted the brand’s availability in some regions.

Discrimination issues against out-of-state producers have been declared unconstitutional but still affect Hawaiian Punch’s presence in certain areas.

Preferences In Consumer Taste

Preferences in consumer taste may be one of the key reasons why Hawaiian Punch is being discontinued in certain areas. With so many different fruit-flavored drinks on the market, it’s possible that consumers are gravitating towards other options that better suit their individual tastes and preferences.

For example, some consumers may prefer juice products that contain real fruit juice, as opposed to concentrate drinks like Hawaiian Punch.

Regardless of the specific reason for the discontinuation of Hawaiian Punch in certain areas or stores, it’s clear that preferences in consumer taste are an ever-evolving factor within the beverage industry.


In conclusion, fans of tropical fruit punches can rest assured that Hawaiian Punch is not discontinued. The rumors circulating on social media are just that – rumors.

Keurig Dr Pepper, the current manufacturer of this popular beverage brand, has clarified that they continue to produce and distribute Hawaiian Punch. While it may be difficult to find in some regions or stores due to distribution and sales issues, there are still many flavors and variations available for those who love its thirst-quenching taste.