Updated at: 11-08-2023 - By: John Lau

Have you been wandering supermarket aisles, searching for your favorite soda with no luck?

Well, if you’re a fan of Tab Soda, it’s not just your local store running out – the Coca-Cola company decided to discontinue this iconic diet drink in 2020.

However, all is not lost! This blog post will guide you through what happened to Tab Soda and share some insider tips on where you might still be able to find it.

So, let’s get started with solving the mystery of the missing Tab Soda!

Availability of Tab Soda

Is Tab Soda Still Available (1)

Discontinuation of Tab by Coca-Cola

Coca-Cola chose to stop making Tab in 2020. This was part of a big plan. The reason was simple – Tab did not sell as much anymore. But its fans were sad and shocked at this news.

They took their feelings online, causing quite a stir! Despite all the noise, Coca-Cola stood by their choice.

So, no more new cans of Tab are produced now.

Limited availability in certain stores and markets

Tab soda, despite being discontinued by Coca-Cola, can still be found in some stores and markets. While it may not be as widely available as it once was, there are still dedicated fans who seek out this iconic diet soda.

Some specific locations and stores continue to carry Tab on their shelves or in vending machines. In addition, there are online options for purchasing Tab if you’re unable to find it locally.

So while Tab may have limited availability, its devoted fans can still enjoy this beloved beverage if they know where to look.

Persistence of dedicated fans

Fans of Tab soda have shown remarkable persistence and dedication in their efforts to save the beloved beverage.

Even after Coca-Cola announced the discontinuation of Tab in 2020, these devoted fans launched organized campaigns and rallied online to express their love for the iconic drink.

They refuse to let it fade into obscurity and continue to hope for its return. These passionate supporters are a testament to the impact Tab had as a cultural icon in the ’70s and ’80s, and they are determined to keep its legacy alive.

Efforts to Bring Back Tab Soda

Is Tab Soda Still Available (2)

Organized campaigns by Tab fans

Tab fans have organized campaigns to save their beloved soda and bring it back to the market. They are passionate about keeping Tab alive and have taken action in various ways.

Here are some examples of their efforts:

  1. Petitions: Fans have created online petitions urging Coca-Cola to reconsider its decision to discontinue Tab. These petitions have garnered thousands of signatures, demonstrating the strong support for the soda.
  2. Social media activism: Supporters of Tab have taken to social media platforms like Twitter and Facebook to express their love for the soda and advocate for its return. They share memories, photos, and stories about Tab, hoping to create buzz and draw attention to their cause.
  3. Online communities: Tab enthusiasts have formed online communities where they can connect with fellow fans, share updates about the campaign, and discuss strategies for saving Tab. These communities provide a sense of belonging and solidarity among devoted followers.
  4. Letter-writing campaigns: Some fans have chosen a more traditional approach by writing letters directly to Coca-Cola expressing their disappointment and urging the company to reconsider its decision. By voicing their concerns directly to the company, they hope to make an impact.
  5. Promoting alternatives: In addition to advocating for Tab’s return, fans have also been promoting other diet sodas as alternatives. They believe that by supporting similar products, they can show there is still demand for this type of beverage.

Hope for the return of the soda

Although it’s uncertain if their efforts will be successful, the love and loyalty they show towards Tab highlight its cultural significance as a pioneering diet soda.

Despite the decline in popularity that led to its discontinuation, there is still hope among these devoted fans that one day Tab soda will make a comeback to store shelves and satisfy their cravings for this iconic beverage.

Where to Find Tab Soda

Is Tab Soda Still Available (3)

Specific locations and stores that still carry Tab

Tab soda can still be found in various locations and stores across the United States. Here are some places where you may be able to find Tab:

  • Local grocery stores
  • Convenience stores
  • Drugstores
  • Specialty soda shops
  • Some Walmart locations
  • Online retailers such as Amazon

Online options for purchasing Tab

You can still purchase Tab soda online. Here are some online options where you can find Tab:

  • Coca – Cola’s official website
  • Online grocery retailers like Amazon and Walmart
  • Specialty soda websites
  • Online beverage delivery services

The Legacy of Tab Soda

Cultural significance of Tab in the ’70s and ’80s

Tab soda had a significant cultural impact in the 1970s and 1980s. As one of the pioneering diet sodas, Tab gained popularity as a sugar-free alternative during this time.

It became known as a symbol of health-consciousness and counted among the popular sodas of that era.

With its eye-catching packaging and catchy advertising slogans, Tab was embraced by many consumers looking for a refreshing carbonated beverage without added sugars or calories.

However, despite its initial success and cultural significance, Tab’s popularity declined with the introduction of other diet soda options like Diet Coke.

The arrival of new competitors led to Tab being retired from market shelves later on.

Reasons for Tab’s decline in popularity

Tab soda’s decline in popularity can be attributed to a few key factors. Firstly, the introduction of Diet Coke in the 1980s led many consumers to switch over to this newer diet soda option.

With its sleek branding and marketing campaign, Diet Coke quickly became a more appealing choice for those looking for a sugar-free beverage.

Another reason for Tab’s decline is that it struggled to keep up with changing consumer preferences. As tastes and trends evolved over time, Tab failed to adapt and innovate its product offerings.

This lack of variety and inability to stay relevant in the crowded soda market contributed to its decreasing popularity.

Lastly, Coca-Cola’s decision to discontinue Tab in 2020 was part of their larger plan to streamline their product lineup and focus on their core brands.

Unfortunately, Tab was one of the under-performing beverages that did not meet sales expectations.


In conclusion, Tab soda is still available for purchase, although its availability may be limited in certain stores and markets.

Despite being discontinued by Coca-Cola in 2020, there are dedicated fans who are hopeful for the return of this iconic diet soda.

So if you’re craving a taste of nostalgia, you can still find Tab in specific locations or even order it online.