Updated at: 02-08-2023 - By: John Lau

Having a sip of Tito’s Vodka and ever wondered about its untold truth?

This blog will unravel the fascinating journey of Tito’s Vodka – from humble beginnings to one of America’s most beloved spirits brands. Ready for an exciting distilled adventure?

The Untold Story of Tito’s Handmade Vodka

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The origins and founder of Tito’s

Tito’s Handmade Vodka is a testament to the entrepreneurial spirit of its founder, Bert “Tito” Beveridge. This Austin-based distillery sprung from his passion for creating quality vodka and an unyielding dedication to crafting it from 100% corn.

With a solid foundation in science, Beveridge maneuvered through complex processes with ease, giving birth to America’s original craft vodka that people have come to know today.

The story dates back to the mid-’90s when Beveridge started experimenting with flavours and different distillation methods at home.

He eventually set up shop on a plot of land in southeast Texas – now known as the oldest legal distillery in the state – paving his way into history.

His small-batch production technique bolstered Tito’s unique character and taste profile before propelling it onto center stage as one of America’s most popular spirits brands.

Today, Tito’s Handmade Vodka remains tightly under Bert ‘Tito’ Beveridge ownership, embodying all things humble and handcrafted.

Tito’s “handmade” claims and lawsuits

  • Tito’s Handmade Vodka has faced scrutiny over its “handmade” claims, with multiple lawsuits questioning the accuracy of this claim.
  • In 2014, a class – action lawsuit was filed against Tito’s, alleging that the vodka was not actually handmade as advertised.
  • The lawsuit claimed that Tito’s production process used automated machinery and did not meet the legal definition of “handmade.”
  • Despite this lawsuit and others that followed, Tito’s has maintained its “handmade” label and continues to market itself as such.
  • Tito’s argued that their production process involves a high level of manual labor and oversight, even if some automation is used.
  • The lawsuits against Tito’s have raised questions about how brands define and market themselves as “handmade” in the spirits industry.
  • While the legal battles continue, Tito’s popularity has not waned, indicating that consumers may be more interested in the taste and quality of the vodka rather than its handmade status.

Tito’s unconventional production process

Tito’s Handmade Vodka stands out from other vodka brands due to its unconventional production process.

Unlike many commercially produced vodkas, Tito’s is made in small batches at their distillery in Austin, Texas.

Each batch is meticulously crafted by a team of skilled artisans who oversee every step of the distillation process.

One key aspect of Tito’s production process is its use of 100% corn as the base ingredient. This sets it apart from most vodkas that are typically made from grains like wheat or rye.

The choice of corn gives Tito’s Vodka a distinct flavor profile and also makes it suitable for those with gluten sensitivities.

Furthermore, Tito’s Handmade Vodka undergoes multiple rounds of distillation to ensure purity and smoothness. The spirit is distilled using copper pot stills, which help remove any impurities and create a clean-tasting vodka with a high alcohol content.

Tito’s Impact on the Community

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Tito’s Vodka goes beyond just producing exceptional spirits. The brand has a strong commitment to giving back, supporting dog rescues, community gardens, and partnering with high-profile music festivals.

They even offer an annual prize for working artists as a way to support and uplift the creative community.

Support for dog rescues and community gardens

Tito’s Handmade Vodka doesn’t just create exceptional spirits; they also have a strong commitment to making a positive impact on their community. One of the ways they do this is by supporting dog rescues and community gardens.

As a brand that prides itself on its roots in Austin, Texas, Tito’s understands the importance of giving back.

They have partnered with various dog rescue organizations, providing financial support and resources to help find loving homes for abandoned or mistreated dogs.

Additionally, Tito’s has supported community gardens by funding initiatives that promote sustainable farming practices and provide fresh produce to local communities in need.

Through these efforts, Tito’s Handmade Vodka shows its dedication not only to crafting excellent vodka but also to creating a better world for all living beings.

Partnerships with high-profile music festivals

Tito’s Handmade Vodka goes beyond just producing quality spirits; they are actively involved in supporting the arts and music scene.

One way they do this is through their partnerships with high-profile music festivals.

By teaming up with these events, Tito’s creates unique experiences for festival-goers while also giving back to the community.

Their involvement ranges from hosting interactive booths and sponsoring stages to collaborating on special edition bottles inspired by the festival itself.

These partnerships not only help promote local artists but also provide attendees with an opportunity to enjoy Tito’s Handmade Vodka in a fun and vibrant atmosphere.

It’s just another way that Tito’s continues to make a positive impact through their brand.

Annual prize for working artists

Tito’s Vodka goes beyond just being a popular spirit brand; it also has a strong commitment to supporting the arts.

Every year, Tito’s Handmade Vodka awards a generous prize to working artists who have made significant contributions to their craft.

This initiative not only provides recognition and financial support for these artists but also helps to foster creativity within the community.

By celebrating and uplifting talented individuals, Tito’s Handmade Vodka is making a positive impact on the art world while continuing its mission of giving back to society.

Tito’s Popularity and Controversies

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Bartenders’ opinions on Tito’s

Bartenders across the country have varying opinions on Tito’s Handmade Vodka. Some appreciate its smooth taste and versatility, considering it a reliable choice for a wide range of cocktails.

Its clean flavor profile allows other ingredients to shine through, making it popular in both classic and innovative recipes. Additionally, Tito’s gluten-free status appeals to those with dietary restrictions.

However, not all bartenders are fans of Tito’s. Some criticize its marketing tactics as misleading, claiming that the brand tries to position itself as a higher-end vodka while still being priced competitively.

Others feel that there are more authentic craft vodkas available on the market with unique flavor profiles worth exploring.

Tito’s as a substitute for hand sanitizer during the pandemic

During the pandemic, Tito’s Handmade Vodka gained attention for its potential use as a substitute for hand sanitizer.

However, it is important to note that Tito’s vodka does not meet the recommended alcohol content of at least 60% by the Centers for Disease Control (CDC) guidelines.

While Tito’s vodka has a relatively high alcohol content compared to other spirits, it falls short in meeting the requirements for an effective hand sanitizer.

It is crucial to follow CDC guidelines and use approved hand sanitizers to ensure proper hygiene and protection during these challenging times.


In conclusion, the untold truth of Tito’s Vodka reveals a brand that goes beyond just crafting exceptional spirits.

From its unconventional production process to its commitment to supporting community initiatives, Tito’s has made a name for itself as more than just a vodka.

Its popularity and controversies only add to the mystique surrounding this iconic American craft vodka.

So next time you enjoy a glass of Tito’s Handmade Vodka, remember the fascinating story behind the bottle.