Updated at: 22-07-2023 - By: John Lau

Ever wondered what makes D’USSÉ Cognac unique and captivating?

It’s not just another brand of liquor, but a premium cognac birthed from the genius collaboration between Bacardi and none other than rapper Jay-Z.

This article demystifies D’USSÉ, taking you through its rich historyintriguing flavor profiles, types, pairing suggestions, and identifying the symbol of Cross Lorraine that embraces every bottle.

Excited yet? Keep reading; it gets better!

History and Creation of D’USSÉ Cognac

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Origin and vision

Brought to life by the vision of Michel Casavecchia, an eminent cellar master with Sovereign Brands, D’USSÉ Cognac reflects a modern take on a traditional spirit.

Its bold but smooth character is crafted meticulously using choice grapes—a reflection of both innovation and time-honored technique in distillery.

The logo—the Cross of Lorraine—stands as a symbol for this premium liquor brand’s uncompromising commitment to excellence and high standards.

Bacardi later took over ownership from Sovereign Brands, showing faith in its potential while maintaining its craft quality.

Rapper Jay-Z also became part-owner in a joint venture with Bacardi, adding contemporary relevance to the luxuriously rich heritage that defines D‘USSE Cognac.

Founded by Bacardi Company

D’USSÉ Cognac was founded by the renowned Bacardi Company, a name synonymous with premium liquor and exceptional craftsmanship.

With years of expertise in crafting spirits, Bacardi embarked on a joint venture to create this remarkable brand of Cognac.

They teamed up with none other than hip-hop icon Jay Z, who not only became an ambassador but also part-owner of D’USSÉ.

Bacardi’s involvement brings their legacy and commitment to excellence to the table, ensuring that D’USSÉ Cognac lives up to its reputation as a truly exceptional spirit.

Together with Jay Z’s influence and passion for quality, they have created a modern expression of Cognac that boasts both heritage and innovation.

As such, D’USSÉ has quickly gained recognition as a premium cognac brand loved by aficionados worldwide.

With the backing of Bacardi’s extensive resources and expertise in the industry, D’USSÉ continues to push boundaries in terms of flavor profiles and product variety.

It is no wonder that this iconic brand has become a go-to choice for those seeking mild yet smooth character combined with woody notes, cinnamon accents, honey flavors, and hints of dried fruits.

The role of Jay Z as an ambassador and part-owner

Jay Z has played a significant role in the success of D’USSÉ Cognac, not only as an ambassador but also as a part-owner of the brand.

Known for his influence and entrepreneurial spirit, Jay Z partnered with Bacardi to develop this modern expression of Cognac.

His involvement brings a unique blend of style, culture, and passion to the brand.

As an ambassador, Jay Z has helped promote D’USSÉ through various events and collaborations, showcasing its bold yet remarkably smooth character.

With his support and creative vision, D’USSÉ Cognac has become a symbol of sophistication and luxury.in the world of premium spirits.

Types of D’USSÉ Cognac


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D’USSÉ VSOP is a premium cognac that offers a mild and smooth drinking experience.

Crafted with care by the expert cellar master Michel Casavecchia, this incredible spirit showcases the artistry of blending fine grapes.

One sip of D’USSÉ VSOP reveals its strong champagne-like quality, complemented by woody notes and cinnamon accents.

The flavor profile also boasts delightful honey flavors and hints of dried fruits, creating a truly indulgent taste sensation.

Whether you prefer sipping it neat or using it as an ingredient in cocktails, D’USSÉ VSOP delivers an exceptional drinking experience every time.

This luxurious brandy has become synonymous with sophistication and elegance, making it a must-try for any connoisseur seeking a one-of-a-kind liquor experience.


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D’USSÉ XO is a premium variety of Cognac that holds an esteemed place in the world of spirits.

Crafted with meticulous attention to detail, this extraordinary blend offers a heightened level of refinement and complexity.

D’USSÉ XO presents a harmonious balance between boldness and smoothness, enticing the palate with its rich flavors and aromas.

This exceptional Cognac boasts woody notes complemented by hints of cinnamon accents and honey flavors.

Each sip reveals a symphony of dried fruits that unfold on the tongue, leaving a lingering, memorable finish.

Whether enjoyed neat or mixed into cocktails, D’USSÉ XO elevates any drinking experience to new heights.

With its iconic symbol of the Cross of Lorraine proudly displayed on every bottle, D’USSÉ XO embodies tradition while encapsulating modern sophistication.

Available in various sizes at different price points, this premium brandy invites you to savor moments filled with indulgence and luxury.

Flavor Profiles and Pairings

Description of flavor profiles

D’USSÉ Cognac offers a delightful range of flavor profiles that will surely please even the most discerning palates.

With its smooth and velvety texture, this premium liquor delivers a harmonious blend of woody notes and cinnamon accents.

The taste is further elevated by hints of honey flavors and dried fruits, creating a truly indulgent experience.

Whether enjoyed neat or in cocktails, D’USSÉ Cognac provides a satisfying balance between richness and subtlety.

From its mild brandy undertones to its exquisite smoothness reminiscent of champagne, every sip takes you on a journey through unparalleled sophistication and refinement.

D’USSÉ Cognac prides itself on offering an exceptional taste that captures the essence of French luxury. Crafted with precision and expertise, this renowned cognac boasts an unforgettable combination of flavors that make it stand out from the rest.

Its woody notes add depth to each sip while cinnamon accents provide just the right amount of warmth.

The intertwining flavors of honey and dried fruits create a luscious sweetness that lingers on your palate, leaving an enduring impression.

D’USSÉ Cognac is not merely an alcoholic beverage; it’s an embodiment of elegance and artistry beautifully distilled into each bottle for those seeking the ultimate sensory experience in their drink choices.

Food pairings

D’USSÉ Cognac, with its bold yet remarkably smooth character, is the perfect drink to accompany certain foods.

Whether you’re enjoying it as a sipper or mixing it into a cocktail, D’USSÉ Cognac can enhance the flavors of various dishes. Here are some food pairings to consider:

  1. Cheese Platter: Pair D’USSÉ Cognac with a selection of fine cheeses like Gruyère, Camembert, or Roquefort. The smooth and woody notes of the cognac complement the creamy and nutty flavors of these cheeses.
  2. Dark Chocolate: Indulge in a piece of high-quality dark chocolate alongside a glass of D’USSÉ Cognac. The hints of cinnamon and dried fruits in the cognac enhance the richness and intensity of the chocolate.
  3. Grilled Meats: Serve D’USSÉ Cognac with grilled steaks or lamb chops for a sophisticated dining experience. The smoky flavors from the grill pair well with the smoothness of the cognac, creating a harmonious balance.
  4. Seafood: Try pairing D’USSÉ Cognac with fresh seafood like lobster or shrimp. The honey flavors in the cognac bring out the natural sweetness of the seafood while adding an extra layer of complexity to each bite.
  5. Spicy Cuisine: If you enjoy spicy dishes, D’USSÉ Cognac can help temper and complement those fiery flavors. Sip on it while enjoying spicy Thai or Indian cuisine for a unique taste sensation.

Cocktail recipes

Looking to mix up your D’USSÉ Cognac experience? Here are some delicious cocktail recipes to try:


  • Ingredients:
  • 2 oz D’USSÉ VSOP Cognac
  • 3/4 oz fresh lemon juice
  • 1/2 oz simple syrup
  • Directions:
  • Combine all ingredients in a shaker filled with ice.
  • Shake vigorously for about 15 seconds.
  • Strain into a rocks glass filled with ice.
  • Garnish with a lemon twist.

D’USSÉ Old Fashioned

  • Ingredients:
  • 2 oz D’USSÉ XO Cognac
  • 1 sugar cube
  • A few dashes of Angostura bitters
  • Directions:
  • In an old – fashioned glass, muddle the sugar cube and bitters together.
  • Add ice cubes and pour the D’USSÉ XO Cognac over it.
  • Stir gently until well chilled and garnish with an orange peel.

D’USSÉ French Martini

  • Ingredients:
  • 1.5 oz D’USSÉ VSOP Cognac
  • 3/4 oz raspberry liqueur
  • Splash of pineapple juice
  • Directions:
  • Fill a shaker with ice cubes.
  • Pour in all the ingredients and shake well.
  • Strain into a chilled martini glass and garnish with a fresh raspberry.

D’USSÉ Champagne Cocktail

  • Ingredients:
  • Sugar cube soaked in Angostura bitters
  • Dash of Grand Marnier liqueur
  • Chilled champagne or sparkling wine
  • Directions:
  • Place the sugar cube at the bottom of a champagne flute, soaked in Angostura bitters.
  • Add a dash of Grand Marnier liqueur.
  • Top it off with chilled champagne or sparkling wine.

The Château de Cognac: Home of D’USSÉ Cognac.

Nestled in the heart of France’s Cognac region lies the historic Château de Cognac, a centuries-old estate that serves as the home of D’USSÉ Cognac.

This picturesque château is not only a stunning architectural gem but also an integral part of D’USSÉ’s rich history and production process.

The Château de Cognac boasts cellars dating back to the 15th century, where D’USSÉ’s precious blends are aged and nurtured to perfection.

The process begins with carefully selected grapes harvested from the surrounding vineyards, which are then pressed and fermented on-site.

These grapes go through a meticulous distillation process, resulting in exceptional eaux-de-vie that form the foundation of D’USSÉ Cognac.

Within this historic estate, skilled craftsmen carry out their time-honored techniques to create this premium liquor.

From barrel selection to blending and aging, every step is executed with precision and expertise.

The result is a range of exquisite cognacs boasting distinct flavor profiles that captivate even the most discerning palates.

A visit to the Château de Cognac offers visitors a glimpse into this age-old tradition and allows them to witness firsthand how this prestigious spirit comes to life.

Guided tours take guests through the picturesque grounds, providing insight into each stage of production while immersing them in an ambiance steeped in elegance and refinement.

Whether you’re exploring D’USSÉ for its rich history or seeking an unforgettable tasting experience, stepping foot inside the Château de Cognac promises an encounter with craftsmanship at its finest.

It’s here that one can truly appreciate all that goes into creating one of the world’s most revered cognacs: D’USSÉ.


In conclusion, D’USSÉ Cognac is far from your average liquor. With its rich history, commitment to quality, and unique flavor profiles, it has become a symbol of sophistication and elegance in the world of spirits.

Whether you enjoy it as a smooth sipper or use it to create delicious cocktails, D’USSÉ Cognac is sure to satisfy even the most discerning palate.

Cheers to experiencing this exceptional blend crafted for those who appreciate the finer things in life!