Updated at: 21-07-2023 - By: John Lau

When it comes to enjoying your favorite energy drink, the size and shape of its packaging matters more than you might think. In this blog post, we’re taking a closer look at one popular option: the 12 oz Red Bull can dimensions.

With its sleek design and easy-to-hold form factor, this slim can is perfect for those who need a quick pick-me-up on the go.

Measuring approximately 2.6 inches in diameter and 5.4 inches in height, these cans also offer unique storage, branding, and transportation opportunities that may not be immediately apparent at first glance.

Understanding Red Bull Can Dimensions

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Red Bull cans come in two variants: slim and standard, with both having a diameter of 2.12 inches or 5.4 centimeters, but the difference lies in their height and overall volume capacity.

Dimensions Of A 12 Oz Red Bull Can

The dimensions of a 12 oz Red Bull can play an essential role in understanding the product’s overall packaging and design.

These slim cans are not only visually appealing but also efficient when it comes to space-saving requirements for consumers, retailers, and bars serving alcoholic drinks mixed with energy drinks such as Red Bull.

For instance, a popular cocktail called “Vodka Red Bull” typically includes one part vodka mixed with two parts of this caffeinated beverage poured over ice in a highball glass – this serving size illustrates why the specific can dimension is crucial for both customers and establishments stocking on these products.

Differences Between Slim And Standard Cans

Slim cans, like the 12 oz Red Bull can, are becoming increasingly popular as they provide a sleek and modern look to beverage packaging. These cans have a taller and slimmer design than standard cans, which tend to be shorter and wider.

Slim cans were initially introduced by companies that wanted to differentiate themselves in the market, but now they are commonly used for energy drinks like Red Bull.

Standard cans tend to be more traditional with their shorter and wider dimensions, making them suitable for various types of beverages such as carbonated soft drinks or beer.

Importance Of Knowing Can Dimensions

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Knowing the dimensions of Red Bull cans is important for optimal storage considerations, design and branding opportunities, and shipping and transportation requirements – read on to find out more about these crucial factors!

Optimal Storage Considerations

Knowing the dimensions of a Red Bull can can help you determine the optimal storage considerations to ensure that your energy drink maintains its freshness and flavor.

Storing cans in a cool, dry place away from direct sunlight is key to maintaining their quality over time. You should also avoid stacking cans too high as this will increase the likelihood of warping or damaging them.

Moreover, proper storage also plays an essential role during transportation and shipping. The dimensions of each can size must be considered when determining transport requirements to prevent damage during transit.

Design And Branding Opportunities

Knowing the dimensions of a 12 oz Red Bull can is crucial for designing and branding opportunities. The slim design of the 12 oz can, with its small diameter and tall height, offers an excellent canvas to showcase intricate designs and unique branding.

Many beverage companies use these cans as a tool to stand out from competitors on store shelves.

Beyond just aesthetics, knowing the dimensions of Red Bull cans has important practical implications too. Brands must ensure they meet packaging specifications before investing heavily in marketing campaigns featuring specific-sized containers.

Shipping And Transportation Requirements

Knowing the dimensions of a Red Bull can is important for shipping and transportation requirements. Energy drink companies like Red Bull need to consider these factors when distributing their products worldwide.

The standard size of a Red Bull can, including the 12 oz size, allows for easy stacking and distribution on pallets. Additionally, it helps companies plan out how many boxes or cases can fit into a single shipment container.

Knowing the overall dimensions of the cans also makes it easier to comply with international packaging regulations for carbonated drinks or soft drink cans that require specific sizes and shapes based on product volume.

Varieties Of Red Bull Cans

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Red Bull cans are available in different sizes, including 8.4 oz, 16 oz, and special edition cans with unique designs.

Dimensions Of 8.4 Oz, 16 Oz, And Special Edition Cans

Red Bull offers a wide range of can sizes beyond the 12 oz standard. The most popular size after the 12 oz can is the 8.4 oz can, which is only slightly shorter in height but with a smaller diameter than its larger counterpart.

The dimensions of an 8.4 oz Red Bull can are approximately 2 inches in diameter and 5.1 inches in height, making it a perfect choice for those who want to consume less caffeine or energy drink per serving.

Additionally, Red Bull produces special edition cans from time to time that feature unique designs and packaging for promotional purposes; these cans often have different dimensions compared to standard sizes, ranging from taller than average “tall boy” cans to wider-than-standard diameters for ease of holding while drinking.

Regional Variations

Red Bull is a globally recognized energy drink brand, but did you know that the dimensions of their cans may vary depending on where they are produced or sold? For example, if you purchase a Red Bull can in Europe, it may be slightly taller than the standard 12 oz can size.

Similarly, in Asia and Australia, Red Bull produces a 150 mL and 250 mL slimline can respectively. It’s important to note these variations as they could impact how many cans you can store in your fridge or cooler.

Plus, if you’re traveling with Red Bull cans, it’s essential to check regional transportation regulations to avoid any shipping mishaps.


Knowing the dimensions of a 12 oz Red Bull can is crucial for optimal storagebranding opportunities, and shipping considerations.

The standard diameter of Red Bull cans provides consistency in packaging specifications throughout the beverage industry. Different sizes and regional variations cater to different consumer needs.