Updated at: 20-08-2023 - By: John Lau

Ever wondered what happened to that familiar taste of Michelob beer? This iconic American lager, first developed by Adolphus Busch, had long been a favorite at the bar.

This blog post will unravel the mystery of whether Michelob is still being brewed today and where you can find it.

Stick around–you might just uncover your next cold one!

History of Michelob Beer

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The original Michelob beer, with its unique European-style lager taste, was first introduced by Adolphus Busch and has remained a classic American favorite for decades.

Origin and style of the original Michelob

The original Michelob beer, conceived by Adolphus Busch, came to life as a distinctly European-style lager. This classic American brew is uniquely crafted using two-row and six-row barley for a traditional yet smooth taste profile.

Backed by an ABV (Alcohol By Volume) of 4.7%, it quickly became known for its iconic balance of flavor and refreshing finish. The attention to detail in the brewing process elevated Michelob’s status not just as another lager but an upscale choice- resonating with discerning beer enthusiasts who appreciated its finer nuances.

Its unique style stems from this fusion of quality ingredients and expert craftsmanship – setting the stage for a legacy that would drive the brand forward for years to come.

Introduction of Michelob Light and Michelob Ultra

Michelob Light and Michelob Ultra were introduced as lighter alternatives to the original Michelob beer. These beers were created in response to the growing demand for lighter, lower-calorie options in the beer market.

Michelob Light is a delicious light lager that offers the same great taste of regular Michelob but with fewer calories and carbohydrates. It has become a popular choice for those looking to enjoy a refreshing beer without sacrificing their waistline.

On the other hand, Michelob Ultra takes it a step further by offering an even lower calorie option. This superior light beer has only 95 calories per serving, making it perfect for those who want to enjoy their favorite beverage while watching their caloric intake.

Popularity in the 1980s and 1990s

During the 1980s and 1990s, Michelob beer enjoyed immense popularity among beer enthusiasts. This classic American lager, originally developed by Adolphus Busch, became a staple in bars across the country.

With its smooth and crisp taste, Michelob captivated drinkers and gained a loyal following. The brand’s success was also fueled by its introduction of new variants such as Michelob Light and Michelob Ultra, catering to those looking for lighter options without compromising on flavor.

These beers quickly became favorites among consumers during this era of increased health consciousness. Today, despite changes in consumer preferences and market trends, Michelob continues to be cherished by many for its rich history and distinctive brewing process.

Current Status of Michelob Beer

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Michelob Original Lager has been discontinued, but Michelob Light is still available for purchase. The future of Michelob beer remains uncertain, but the brand continues to be a staple in bars and a favorite among light beer enthusiasts.

Discontinuation of Michelob Original Lager

Michelob Original Lager, a classic American beer with deep roots and a loyal following, has unfortunately been discontinued. While Michelob still produces other popular variants like Michelob Light and Michelob Ultra, the original lager is no longer available.

This decision was made by Anheuser-Busch, the parent company of Michelob, as consumer preferences and market trends shifted over time. Despite the discontinuation of this beloved beer, fans can still enjoy the smooth taste of Michelob through its other offerings which continue to be widely available.

Availability of Michelob Light

Michelob Light, a popular variant in the Michelob beer lineup, is still widely available today. This light lager offers beer enthusiasts a refreshing and lower-calorie option without compromising on taste.

Brewed with the same dedication to quality as its original counterpart, Michelob Light provides a smooth and crisp drinking experience that appeals to those seeking a lighter beer choice. With Anheuser-Busch continuing production of this beloved brew, fans of Michelob can still enjoy their favorite light lager whenever they desire.

So whether you’re looking for something lighter or just want to switch up your beer selection, Michelob Light remains an accessible and enjoyable option for any occasion.

The future of Michelob

Michelob beer has a rich history and continues to hold a special place in the hearts of beer enthusiasts. As we look to the future, it’s hard not to wonder what lies ahead for this beloved American lager.

Despite the discontinuation of Michelob Original Lager, there is no need to worry as Anheuser-Busch, the parent company, still produces other fantastic Michelob options that cater to different tastes and preferences.

One such option is Michelob Ultra, which has gained popularity as a superior light beer with lower calories and carbohydrates. This refreshing choice offers those who enjoy an active lifestyle a lighter alternative without compromising on taste.

Additionally, Michelob Light remains another popular variant in the lineup, providing consumers with a crisp and smooth taste experience.

As consumer preferences continue to evolve in today’s dynamic market, it will be interesting to see how Michelob adapts and introduces new offerings that capture the changing trends. With its strong legacy and commitment to quality brewing techniques using premium ingredients like two-row and six-row barley, there is no doubt that Michelob will remain an influential player in the ever-growing craft beer industry.

Michelob’s Impact on the Beer Industry

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Michelob’s impact on the beer industry includes changes in ownership, production techniques, and consumer preferences. Discover how this classic American lager has shaped the world of beer. Read more to learn about Michelob’s journey through time and its enduring presence in bars today.

Changes in ownership and production

Michelob Beer has undergone several changes in ownership and production throughout its history. Originally developed by Adolphus Busch, the brand is currently owned by Anheuser-Busch, which also owns other well-known beer brands.

Over the years, there have been shifts in the way Michelob is produced to better align with consumer preferences and market trends. Today, Anheuser-Busch continues to brew Michelob using two-row and six-row barley, ensuring that this classic American lager maintains its high quality and distinct flavor.

While some variants of Michelob have been discontinued over time, such as the Original Lager, others like Michelob Ultra and Michelob Light remain popular choices for those seeking a lighter beer option.

Consumer preferences and market trends

Consumer preferences and market trends play a significant role in the beer industry, including for Michelob. Over the years, there has been a shift towards lighter beers with lower calorie counts and alcohol content.

This change in preference has influenced the production and availability of different Michelob variants.

Michelob Ultra, a superior light beer from the brand, has gained popularity among health-conscious consumers who still want to enjoy their beer without compromising too much on calories or taste.

The success of Michelob Ultra reflects the growing demand for light beers that can be enjoyed guilt-free.

In addition to Michelob Ultra, Michelob Light is also another popular choice for those looking for a lighter option. These beers are brewed using quality ingredients like two-row and six-row barley, ensuring that they maintain their crisp and refreshing taste while meeting consumer demands.

While consumer preferences have shifted towards lighter options, it’s important to note that original Michelob Lager is no longer available. However, fans of the brand can still find satisfaction in other variations such as Michlelob ULTRA or Michelob Light.


In conclusion, while the original Michelob Lager may have been discontinued, fear not beer enthusiasts! Michelob Beer is still very much alive and kicking with its popular variants like Michelob Light and Michelob ULTRA.

So grab a cold one and enjoy the timeless taste of this classic American lager. Cheers!