Updated at: 24-06-2023 - By: John Lau

In the world of gaming sponsorships and high-profile influencers, Ninja’s partnership with Red Bull became a massive talking point three years ago. But as time has passed, rumors have been swirling around his ongoing relationship with the energy drink giant.

With his recent move to partner with G FUEL as an ambassador and sponsored creator, fans are curious if Ninja’s exclusive contract with Red Bull has reached its expiration or if he is taking on multiple endorsements.

In this blog post, we’ll dive into the history of Ninja’s sponsorship deals, explore his new partnership with G FUEL, and uncover whether or not he remains tied to Red Bull.

The History Of Ninja’s Sponsorship

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Red Bull first partnered with Ninja in 2018, offering the popular streamer a lucrative deal that included multiple projects and a major Fortnite tournament.

How The Partnership With Red Bull Started

The partnership between Ninja and Red Bull originated in June 2018, when the energy drink giant signed a sponsorship deal with Twitch streamer Tyler “Ninja” Blevins.

This alliance not only provided financial support for Ninja but also paved the way for various promotional campaigns targeted towards fans of Fortnite – the popular game that catapulted him into stardom.

As part of their partnership agreement, Red Bull produced a three-part YouTube series where Ninja teamed up with Red Bull Driftbrothers, driving excitement among viewers who followed these engaging collaborations closely on social media platforms.

Red Bull’s Support For Ninja

Red Bull’s support for Ninja has played a significant role in shaping the popular gamer’s career as one of the most influential figures within the Esports community.

In 2018, when Red Bull signed an endorsement deal with Tyler “Ninja” Blevins, it opened up new avenues and opportunities for both parties.

The collaboration between these two giants went beyond just product placements and social media advertising. As part of their experiential marketing efforts, Red Bull sponsored events like a three-part YouTube series called ‘Fortnite: Battle Royale with Ninja’ where fans could witness first-hand how the streaming sensation creates epic gameplay moments while consuming his favorite energy drink.

Ninja’s Recent Partnership With G FUEL

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Ninja has announced a new partnership with G FUEL, ending his long-standing partnership with Red Bull and teasing fans about a new flavor.

Details Of The New Partnership

The recent announcement of Ninja’s partnership with G FUEL, an energy drink brand designed specifically for gamers, marks a significant change in his sponsorship landscape.

This new collaboration signifies growth for both parties as they journey into exciting endeavors within the gaming world. With millions of followers across various platforms, Ninja has a massive impact on brand visibility and consumer choices within the gaming community.

Ninja’s Teasers About A New Flavor

Ninja, the popular gamer and influencer, recently signed a multi-year partnership deal with energy drink company G FUEL. As part of this collaboration, Ninja hinted that he may be getting his own flavor in the near future.

This announcement came shortly after G FUEL launched a new flavor called “Hype Sauce” in collaboration with Ninja. With this new deal, Ninja has parted ways with Red Bull after a long-standing sponsorship agreement.

Speculations And Rumors Surrounding The Red Bull Sponsorship

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Many fans have been speculating about the status of Ninja’s Red Bull sponsorship, with some suggesting that he may have lost it due to his recent partnership with G FUEL.

Has Ninja Lost His Red Bull Sponsorship?

There have been speculations and rumors surrounding the status of Ninja’s Red Bull sponsorship. While he stated in 2019 that he was sponsored by Red Bull, recent sightings of him consuming G FUEL on his stream have led to speculation about whether he has lost his partnership with Red Bull.

Sponsorships can come to an end, even for successful endorsers like Ninja.

For now, it seems that Ninja has joined G FUEL as their latest sponsored creator and ambassador, ending his long-standing partnership with Red Bull.

The Importance Of Sponsorships In Gaming

It might not be immediately obvious, but sponsorships play a crucial role in the world of gaming. They can provide much-needed financial support for gamers and gaming events, as well as help promote products to a highly engaged audience.

For instance, energy drink companies like Red Bull have been known to sponsor individual players or teams, giving them exposure and resources to excel in their craft. This kind of partnership also helps energy drink companies get their products into the hands of gamers who are looking for an extra boost during long sessions.

Red Bull’s Continued Presence In Gaming

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Red Bull’s commitment to gaming and esports goes beyond just sponsoring individual players, with involvement in major Fortnite tournaments and partnerships with top organizations like Ninjas in Pyjamas.

Red Bull’s Current Involvement In Esports

Red Bull remains a prominent sponsor in the gaming industry, especially in Esports tournaments. Here are some of their current involvements:

  • Red Bull has partnered with several professional gamers and teams, including 100 Thieves, Cloud9, and G2 Esports.
  • Red Bull hosts various gaming events and tournaments worldwide, such as the Red Bull Solo Q League of Legends tournament.
  • They provide unique fan experiences at these events, like VR simulators and meet-and-greets with players.
  • In addition to sponsoring players and hosting events, Red Bull also creates limited edition products specifically for gamers.
  • They continue to pursue creative activations and marketing partnerships to further establish themselves as a leader in gaming sponsorships.

Red Bull’s Support For Fortnite Tournaments

Red Bull has been a major player in the esports industry, with their continued support of various gaming tournaments and events. In particular, Red Bull has displayed their commitment to Fortnite Battle Royale through sponsoring tournaments and collaborating with popular streamers like Ninja.

One example is the “Rise Till Dawn” event that took place in Chicago, where participants had the opportunity to play Fortnite all night long while enjoying unlimited Red Bull beverages.

What’s Next For Ninja’s Sponsorship Deals And Gaming Partnerships

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As a highly sought-after influencer in the gaming industry, Ninja’s sponsorship deals and partnerships will undoubtedly continue to grow, with opportunities for collaboration with other brands and expansion into new areas of gaming.

Other Successful Partnership Deals For Ninja

Ninja, the famous gamer and streamer, has secured several successful partnership deals apart from Red Bull. These deals include:

  1. Adidas: In 2019, Ninja signed a brand ambassador deal with Adidas.
  2. Samsung: Ninja also collaborated with Samsung for the launch of their Galaxy Note 9 phone in 2018.
  3. Uber Eats: In 2020, Ninja partnered with Uber Eats to promote their meal delivery service.
  4. Electronic Arts (EA): EA featured Ninja in their promotional videos for Apex Legends, one of the most popular battle royale games.
  5. Red Nose Day: Ninja was part of the campaign to raise awareness and funds for children in poverty through Red Nose Day in 2020.

Ninja’s influence and popularity have made him a sought-after partner for marketers looking to tap into the gaming industry market. The gamer’s success with these partnerships showcases his versatility as an influencer and his ability to connect with different brands outside of gaming and energy drinks.

Future Sponsorship Opportunities For Ninja

Ninja’s influence in the gaming and streaming industry cannot be denied, and his success has not gone unnoticed by brands. Having already had successful sponsorship deals with Red Bull and G FUEL, it is likely that Ninja will continue to attract major sponsors who want to tap into his large audience reach.

As we move further into the future of gaming partnerships and sponsorships activation, there are infinite possibilities for brands looking to collaborate with Ninja. His reputation as one of the most popular streamers in the world makes him an excellent choice as a brand ambassador for products aimed at gamers or young people interested in esports.


In conclusion, it appears that Ninja is no longer sponsored by Red Bull and has moved on to a new partnership with G FUEL. While his previous endorsement deal with Red Bull was significant, it seems that both parties have decided to part ways.

The world of gaming sponsorships and marketing partnerships can be complex and ever-changing, but one thing remains constant: the importance of brand ambassadors like Ninja in promoting companies’ products and services to their online audience.