Updated at: 22-07-2023 - By: John Lau

Struggling with the mixed reactions to Jennifer Lopez’s newly launched alcohol brand?

With Delola, Jennifer has entered the spirits market despite claiming she doesn’t frequently indulge in alcoholic beverages.

This article will provide an unbiased deep-dive into this controversy and guide you through key factors influencing public opinion around this launch.

Intrigued? Keep reading for more on J.Lo’s unique venture into the beverage industry.

Jennifer Lopez Launches Alcohol Brand Delola

Jennifer Lopez Alcohol Brand Delola (1)

Despite being sober, Jennifer Lopez has launched her own alcohol brand named Delola, which has sparked backlash and criticism.

Despite publicly identifying as a nondrinker, “JLo” shocked fans and critics alike by launching her own alcohol brand named Delola.

Her sobriety status makes this move an unusual one in Hollywood’s growing trend of star-endorsed drinks.

Lopez’s revelation stirred quite a storm, igniting controversy around the decision to enter such a venture while championing sober living.

This unexpected twist was widely discussed on social media platforms, with many questioning the moral implications behind her business choice given her non-drinking stance.

In spite of being sober herself, she plunged headfirst into the competitive world of ready-to-enjoy cocktails with an assortment from flavored spritzes to tequila-based mixes under Delola branding.

Delola: The Carefree and Fun Side of Jennifer Lopez

Jennifer Lopez Alcohol Brand Delola (2)

Delola showcases the carefree and fun side of Jennifer Lopez, offering a range of flavored spritz cocktails, lower-calorie alcohol options, tequila, vodka, and amaro spritzes for those looking to enjoy ready-to-drink cocktails.

The inspiration behind the name Delola

Derived from her nickname “Lola,” Delola represents a carefree and fun side of Lopez.

While some may question why she would choose to launch an alcohol brand despite being a nondrinker herself, it appears that Delola embodies the lively spirit and energy that Lopez is known for.

With its range of flavored spritz cocktails, including tequila, vodka, and amaro spritzes, Delola aims to provide consumers with ready-to-drink cocktails that capture the essence of celebration and enjoyment.

By naming her brand after her own persona, Jennifer Lopez has found a way to connect with fans who appreciate her vibrant lifestyle while also venturing into the beverage market as a celebrity endorsement in one fell swoop.

The types of alcoholic beverages offered by Delola

Delola offers a range of delicious and refreshing alcoholic beverages, perfect for those who enjoy indulging in the occasional drink.

Here are some of the enticing options you can expect from this new brand:

  1. Flavored Spritz Cocktails: Delola’s signature offering includes a variety of flavored spritz cocktails that are expertly crafted to tickle your taste buds. These delightful combinations of spirits and natural flavors will transport you to an oasis of carefree enjoyment.
  2. Lower-Calorie Alcohol Options: For those looking for a guilt-free indulgence, Delola also offers lower-calorie alcohol options. Sip on these lighter alternatives without compromising on taste or quality.
  3. Tequila: If you’re a fan of tequila, Delola has got you covered. Discover their selection of premium tequilas that are sure to elevate any gathering or celebration.
  4. Vodka: Vodka lovers will be thrilled with Delola’s range of smooth and sophisticated vodkas. Perfect for mixing up classic cocktails or enjoying on the rocks, these vodkas offer a touch of elegance to any occasion.
  5. Amaro Spritzes: Looking for something unique and adventurous? Delola’s amaro spritzes bring together the perfect blend of bitterness and sweetness for a truly unforgettable experience.
  6. Ready-to-Drink Cocktails: For convenience and ease, Delola also offers ready-to-drink cocktails that are pre-mixed and bottled for your enjoyment anytime, anywhere. Simply grab one from the fridge or cooler, pour over ice, and savor the moment.

Discussion on the potential success and longevity of the brand

Jennifer Lopez Alcohol Brand Delola (3)

The success and longevity of Delola will largely depend on how well it resonates with consumers in a competitive beverage market. With its range of tequila, vodka, and amaro spritzes, Delola aims to cater to different tastes and preferences.

Additionally, lower-calorie options offered by the brand could appeal to health-conscious individuals who still want to enjoy an alcoholic beverage.

However, given the backlash faced by Lopez due to her nondrinker status and scrutiny surrounding her personal life, it remains uncertain whether Delola will achieve long-term success in the highly competitive alcohol industry.


In conclusion, Jennifer Lopez’s launch of her alcohol brand Delola has certainly stirred up controversy and divided opinions.

Despite being sober herself, Lopez decided to enter the alcohol industry with flavored spritz cocktails and other ready-to-drink offerings.

Only time will tell how successful Delola will be in the fiercely competitive beverage market, but it is clear that this celebrity endorsement has not gone unnoticed by fans and critics alike.