Updated at: 30-07-2023 - By: John Lau

Are you curious about the ownership of that powerful energy kick, Full Throttle Energy Drink? Well, this stimulating beverage is currently owned by no other than the global giant – The Coca-Cola Company.

Through this blog post, we will dive deeper into how Coca-Cola came to acquire Full Throttle and what led to its blossoming reputation in the beverage industry. Get ready for a caffeinated journey through corporate maneuverings and fizzy facts!

Ownership Of Full Throttle Energy Drink

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In 2008, the Coca-Cola Company acquired ownership of Full Throttle Energy Drink, previously owned by founder George Augustine and his partners.

Coca-Cola Company’s Acquisition In 2008

In 2008, the ownership landscape of Full Throttle Energy Drink underwent a significant shift. Taking charge was no other than the Coca-Cola Company, a titan in the global beverage industry. The definitive turning point occurred when they purchased Full Throttle from its original owners, led by founder George Augustine and his partners.

Positioned as a hard-working energy drink brimming with B vitamins for an energizing boost and true refreshment, it aligned perfectly with Coca-Cola’s broadening portfolio of beverages aimed at catering to varied consumer preferences.

Today, despite being owned by Coca-Cola, production responsibilities are handed over to Monster Beverage Corporation – another giant in the world of refreshing beverages with roots dating back to 1935 as Hansen Natural Corporation – based out in Corona, California.

Previous Ownership By Founder George Augustine And Partners

Full Throttle Energy Drink was previously owned by founder George Augustine and his partners before being acquired by the Coca-Cola Company in 2008. Augustine, along with his team, played a significant role in establishing and growing the brand’s presence in the energy drink market.

Their vision and dedication helped shape Full Throttle into what it is today, known for providing hard-working individuals with true refreshment and a boost of energy when they need it most.

The acquisition by Coca-Cola further solidified Full Throttle’s position in the beverage industry, ensuring its continued production and distribution to consumers across North America.

Background Of Full Throttle Energy Drink

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Produced By Monster Beverage Corporation

Full Throttle Energy Drink is proudly produced by Monster Beverage Corporation, a well-known name in the beverage industry. Founded in 1935 as Hansen Natural Corporation, Monster Beverage has been manufacturing and distributing a wide range of refreshing beverages for decades.

One of their notable brands is Full Throttle Energy Drink, which was introduced to consumers in late 2004. With its hard-working reputation and true refreshment, Full Throttle quickly became popular among those seeking an energy boost.

It’s important to note that Full Throttle Energy Drink is just one of the many exciting products created by Monster Beverage Corporation, showcasing their commitment to providing delicious beverages that satisfy consumer preferences for functional and energizing options.

Debut In North America In 2004

Full Throttle Energy Drink made its debut in North America back in 2004, capturing the attention of consumers seeking an extra boost of energy. Manufactured by Monster Beverage Corporation, this refreshing beverage quickly gained popularity for its hard-working formula and true refreshment.

Packed with B vitamins, Full Throttle became a go-to choice for those looking to power through their day or get an energy kick after a long, tiring job. With its debut marking the beginning of Full Throttle’s rise in the highly competitive energy drink market, it has since become one of the many beverages proudly produced by Monster Beverage Corporation.

Other Information About Full Throttle Energy Drink

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Full Throttle Energy Drink comes in various product variants, each containing a unique blend of ingredients designed to provide consumers with an energizing and refreshing beverage option.

Product Variants And Ingredients

Full Throttle Energy Drink offers a variety of product variants, each with its unique blend of ingredients designed to provide a refreshing boost of energy. The original Full Throttle formula contains B vitamins, caffeine, and other stimulants to help keep you energized throughout the day.

For those who prefer less caffeine, Full Throttle also offers a sugar-free version made with artificial sweeteners. Additionally, there is Full Throttle Blue Demon Energy Drink which was introduced in 2006 and has become popular among consumers seeking a different flavor profile.

Whatever your preference may be, Full Throttle Energy Drink aims to deliver true refreshment and fuel for all of life’s hard-working moments.

Available For Purchase

Full Throttle Energy Drink is readily available for purchase and can be found in various retail outlets across the United States and Canada. As one of the many beverages manufactured by Monster Beverage Corporation, Full Throttle offers a range of product variants to suit different preferences.

Whether you’re looking for an extra boost during a long workday or seeking a refreshing beverage after hitting the gym, Full Throttle has got you covered. Packed with B vitamins and caffeine to provide that much-needed energy boost, this carbonated drink offers true refreshment when you need it most.

So next time you’re in need of a little pick-me-up, reach for Full Throttle Energy Drink and experience its invigorating effects firsthand.


In conclusion, Full Throttle Energy Drink is currently owned by the Coca-Cola Company. This high-energy beverage, produced by Monster Beverage Corporation, has been providing hard-working individuals with a true refreshment since its debut in 2004.

With its wide range of product variants and ingredients tailored to give an energy boost, Full Throttle continues to be a popular choice in the competitive energy drink market.