Updated at: 02-08-2023 - By: John Lau

Ever wondered what’s the most popular beer in Australia? It’s an intriguing question, given that Lager is the most consumed type of beer Down Under.

This article will provide a deep dive into some of the top-selling beers in Australia, delving into their unique features and why Aussies can’t get enough of them.

Trust us, you’re about to get thirsty for knowledge—and maybe for a pint too!

Australia’s Most Popular Beers (According to Sales Data)

Balter IIPA

Most Popular Beer In Australia (1)

Balter IIPA is a standout in the Australian beer market. This India Pale Ale, brewed on the Gold Coast, offers a beautiful blend of bold flavors that continues to win over die-hard beer enthusiasts and casual drinkers alike.

Its profile blends rich malt textures with an assertive hop-forward character, resulting in an incredibly flavorful brew that’s beloved nationwide. Balter IIPA embodies Australia’s independent spirit while making significant strides within the local and international markets.

While this gem is part of the craft beer revolution sweeping Australia, it has managed to carve out its own unique position as one of the most popular choices among consumers Down Under. It’s not just loved by locals; due to high demand for Aussie beers globally, expect to see Balter IIPA popping up in bars across London or New York soon!

Victoria Bitter

Victoria Bitter, commonly known as VB, is one of the most beloved and widely consumed beer brands in Australia. It has garnered a massive following among beer enthusiasts for its distinct taste and high-quality brews.

VB is a classic Australian lager that offers a smooth and crisp flavor profile, making it a go-to choice for many beer lovers in the country. As part of the popular beers in Australia according to sales data, VB holds a special place in the hearts of Adelaidians who appreciate its unique characteristics.

With its iconic green label and rich history dating back to 1854, Victoria Bitter continues to be an incredibly popular choice among Australians seeking an authentic and refreshing beer experience.


Most Popular Beer In Australia (2)

XXXX Gold is one of the most consumed and highly sought-after beer brands in Australia. This popular lager has captured the hearts of Australian beer drinkers with its smooth and refreshing taste.

Crafted for easy drinking, XXXX Gold offers a crisp flavor that appeals to both casual and avid beer enthusiasts. With its golden color, light body, and balanced bitterness, this widely loved brew is perfect for enjoying on a hot summer day or during social gatherings with friends.

It’s no wonder that XXXX Gold has become an iconic choice among Australians when it comes to their favorite beers.

Stone & Wood Pacific Ale

Most Popular Beer In Australia (1)

The Stone & Wood Pacific Ale is a popular choice among beer enthusiasts in Australia. Known for its refreshing taste and unique flavor profile, this craft beer has gained quite the following.

Brewed by the Stone & Wood Brewing Company, based in Byron Bay, New South Wales, this ale showcases the natural beauty of the region with every sip. It combines Australian Galaxy and Ella hops to create a citrusy aroma and a tropical fruit flavor that is both satisfying and easy to drink.

With its well-balanced bitterness and smooth finish, it’s no wonder that the Stone & Wood Pacific Ale continues to be a top pick for those seeking a quality Australian craft beer experience.

Hahn Super Dry

Hahn Super Dry is a highly sought-after beer in Australia, known for its crisp and refreshing taste. This popular lager appeals to drinkers who enjoy a light and easy-to-drink beer. Hahn Super Dry is brewed using advanced brewing techniques that result in a low carbohydrate and low-calorie beverage, making it a favored choice among those seeking to cut back on their calorie intake without compromising on flavor.

It has gained popularity across the country due to its smoothness and clean finish, making it an ideal choice for those looking for a satisfying yet sessionable beer option.

Australian International Beer Awards

The Australian International Beer Awards (AIBA) is a prestigious event that celebrates excellence in brewing and recognizes the best beers from Australia and around the world. Established in 1992, this annual competition attracts thousands of entries from both large-scale breweries and small craft beer producers.

It serves as a platform for brewers to showcase their skills and innovation while also providing valuable feedback on their creations.

The AIBA judges hundreds of different beer styles, including lagers, ales, stouts, pale ales, IPAs, wheat beers, pilsners, and ciders. The judging panel consists of experienced industry professionals who evaluate each beer based on its appearance, aroma, flavor profile, mouthfeel, and overall quality.

Australian breweries have consistently performed well at the AIBA. They have garnered numerous awards across various categories over the years. This recognition further highlights the country’s reputation for producing exceptional craft beers that cater to diverse tastes.

So whether you’re an avid beer enthusiast or simply enjoy trying new brews, keep an eye out for those coveted award labels when choosing your next cold one. The winners of the Australian International Beer Awards represent some of the finest examples of brewing craftsmanship that Australia has to offer.


In conclusion, Australia boasts a vibrant beer culture with a wide range of popular choices. From the refreshing Balter IIPA and classic Victoria Bitter to the smooth XXXX Gold and Pacific Ale from Stone & Wood, Australians have diverse tastes when it comes to their favorite brews.

With an abundance of craft beers and international recognition through awards like the Australian International Beer Awards, it’s no surprise that Australian beers are highly sought-after both domestically and abroad.

So whether you’re enjoying a cold one at a local pub or exploring new flavors at an Aussie brewery, there’s always something for everyone in Australia’s thriving beer scene. Cheers!