Updated at: 27-06-2023 - By: John Lau

Whatever happened to Formula 50 Vitamin Water, the once-popular grape-flavored beverage that quenched our thirst while giving us a nutrient-packed punch?

Launched through an iconic partnership between hip-hop mogul 50 Cent and Glaceau, this refreshing drink skyrocketed in popularity before suddenly disappearing from store shelves.

In this blog article, we’ll dig deep into the history of Formula 50 Vitamin Water, its discontinuation and controversy surrounding it, as well as how Coca-Cola’s acquisition impacted the brand.

The History And Overview Of Formula 50 Vitamin Water

What Happened To Formula 50 Vitamin Water (1)

Formula 50 Vitamin Water was created in partnership with rapper 50 Cent and Glaceau, featuring unique flavors and nutrients that gained significant popularity among consumers due to its association with hip-hop culture.

The Origins Of The Brand With 50 Cent And Glaceau

In the early 2000s, the worlds of hip-hop and beverages collided when rap superstar 50 Cent partnered with Glaceau, a company known for their innovative approach to health drinks.

This partnership gave birth to Formula 50 Vitamin Water, an exciting new product that showcased both its namesake’s star power and the expertise of its parent company.

Formula 50 was heavily marketed as a quintessential representation of 50 Cent himself – bold, daring, and distinctly original. This perfect blend of pop culture influence and high-quality ingredients led to a significant surge in sales for Vitaminwater between 2004-2007, reaching up to $700 million annually.

Fueled by this success, other celebrities soon followed suit by endorsing various flavors within the brand’s portfolio.

The Unique Flavors And Nutrients In Formula 50

Formula 50 Vitamin Water was a popular beverage known for its unique flavors and nutrients. The grape flavor, in particular, was a favorite among consumers.

Apart from the nutrients added to its formula, Formula 50 also contained natural fruit extracts that gave it a distinct taste. For instance, the grape-flavored water had real grape juice concentrate that made it taste authentic.

Formula 50 Vitamin Water’s popularity could be traced back to its ingredients’ quality and the non-carbonated nature of the drink.

Its Popularity And Success Among Consumers

Formula 50 Vitamin Water was a hit among consumers due to its unique flavors and nutrient content. The water enriched with vitamins and minerals gained significant popularity in the beverage industry, with sales growing from $100 million in 2004 to $700 million in 2007.

Celebrity endorsements from rapper 50 Cent, who was also a partner in Glacéau, helped increase the drink’s popularity among hip-hop culture. Fans of Formula 50 praised it for its delicious grape flavor and perceived health benefits as compared to other sugary drinks.

The Discontinuation And Controversy Of Formula 50

What Happened To Formula 50 Vitamin Water (1)

Formula 50 Vitamin Water was discontinued, and its fans were disappointed to see their beloved grape-flavored vitamin water removed from the shelves without explanation.

The Reasons For Discontinuation

Formula 50 Vitamin Water, a popular brand of vitamin-enriched water, was discontinued without any clear explanation. However, some speculate that Coca-Cola’s acquisition of Glacéau and Vitaminwater in 2007 may have played a role.

Coca-Cola has since shifted its focus to other products within the beverage industry, such as energy drinks and functional beverages like SmartWater and Powerade.

Despite the lack of an official statement about the reasons behind its discontinuation, fans of Formula 50 Vitamin Water were left disappointed when it disappeared from store shelves.

Some even took to social media platforms to express their disappointment and call for the return of their favorite grape-flavored vitamin water with celebrity endorsement by rapper 50 Cent.

The Impact On Fans And Consumers

The discontinuation of Formula 50 Vitamin Water has left many fans and consumers disappointed. Fans took to social media platforms such as Twitter, expressing their disappointment at the loss of their favorite grape-flavored vitamin water.

Many customers also expressed concern about the availability of alternatives in the beverage market that could provide similar health benefits.

The Lawsuit And Allegations Of False Advertising

Formula 50 Vitamin Water faced a lawsuit and allegations of false advertising in 2009. The lawsuit claimed that the product’s packaging made unsubstantiated health claims, leading consumers to believe that it was healthier than regular water.

The case resulted in an out-of-court settlement by Coca-Cola, requiring them to remove phrases like “nutrient-enhanced” and “healthy hydration” from Formula 50 Vitamin Water’s marketing materials.

This controversy highlights a broader issue surrounding health drinks and celebrity endorsements; companies leverage celebrities like 50 Cent to appeal to consumer demographics such as hip-hop culture enthusiasts who want products associated with celebrities they admire.

The Acquisition And Changes Under Coca-Cola

What Happened To Formula 50 Vitamin Water (2)

Coca-Cola acquired Glacéau and Vitaminwater for $4.1 billion, with Formula 50 as one of its products.

Coca-Cola’s Purchase Of Glaceau And Vitaminwater

In 2007, Coca-Cola purchased Glaceau, the parent company of Vitaminwater and Formula 50 Vitamin Water. The acquisition was for a whopping $4.1 billion and made headlines across the beverage industry.

The move was a part of Coke’s effort to enter into the functional drinks market which included nutrient-enhanced water or sports drinks with additional vitamins and minerals.

This acquisition had significant implications on Formula 50 as well, being one of Glacéau’s most popular products at that time, but it also raised questions about how much money rapper 50 Cent – who owned a minority stake in Glacéau – made from the sale of his shares in this partnership.

The Impact Of The Acquisition On Formula 50

When Coca Cola acquired Glacéau and Vitamin Water, this also included Formula 50 Vitamin Water. Following the acquisition, there were changes made to the product packaging and marketing strategies.

Despite its popularity among consumers, Formula 50 was ultimately discontinued by Coca Cola.

Regardless of the reasons for its discontinuation, fans and consumers expressed disappointment at losing their favorite vitamin water brand. In addition to impacting sales growth within the beverage industry, this decision also affected minority stakeholder 50 Cent’s potential earnings from his partnership with Glacéau.

The Future Of The Brand

After being discontinued, the future of Formula 50 Vitamin Water remains uncertain. However, Coca Cola’s ownership of the brand provides a glimmer of hope for fans and consumers who have been calling for its return.

The soft drink giant has a history of successful product reformulation and marketing strategies that have breathed new life into brands they’ve acquired in the past.

Additionally, with the growing demand for functional beverages and nutrient-enhanced water in both the sports drinks market and bottled water industry, there may be an opportunity to reintroduce Grape-flavored Formula 50 with updated packaging and more health benefits while catering to changing consumer preferences.

Alternatives To Formula 50

Other Flavors And Brands Of Vitamin-Enhanced Water

There are many alternatives to Formula 50 Vitamin Water for those looking for nutrient-enhanced hydration options. Some of these include:

  1. Propel Vitamin Boost: This brand offers a range of flavors infused with vitamins B, C, and E to provide energy and support immune health.
  2. Smartwater Antioxidant: Infused with electrolytes and antioxidant-rich selenium, Smartwater Antioxidant is a hydrating option that also supports overall health.
  3. LifeWater: With unique flavor combinations like Peach Mango and Acai Berry, LifeWater offers a fun twist on traditional vitamin-enhanced water.
  4. Vitamin Water Zero: For those looking for a low-calorie option, Vitamin Water Zero is a great choice with zero sugar and added vitamins B and C.
  5. Essentia Ionized Alkaline Water: While not technically a vitamin-enhanced water, Essentia boasts a pH level of 9.5 which can help enhance hydration and promote overall wellness.

DIY Recipes For Making Your Own Vitamin Water

Are you missing your favorite Formula 50 Vitamin Water? Well, here are some easy DIY recipes to make your own vitamin-enriched water at home:

  1. Lemon-Ginger: In a pitcher of water, add slices of fresh lemon and grated ginger. Let it sit for a few hours before drinking.
  2. Cucumber-Lime: Cut cucumber and lime into thin slices and add them to a pitcher of water. Let it chill in the refrigerator overnight for best results.
  3. Strawberry-Basil: Blend fresh strawberries with basil leaves in a blender until they form a fine puree. Add to a glass of water and stir well.
  4. Pineapple-Coconut: Blend fresh pineapple chunks with coconut water and ice cubes in a blender until smooth.
  5. Blueberry-Mint: In a pitcher filled with filtered water, add fresh blueberries and mint leaves. Let it infuse overnight before serving.


In conclusion, Formula 50 Vitamin Water has left a lasting impression on the beverage industry with its unique flavors and nutrient-enhanced water. Its popularity was evident in the sales growth it experienced during its time on the market.

However, it is unfortunate that the reasons for discontinuation are unclear and controversial. With Coca Cola’s purchase of Glaceau and Vitaminwater, there may be hope for reformulation or revival of Formula 50 under their ownership.

In the meantime, consumers can explore alternative vitamin-enhanced waters or even try making their own DIY versions at home.