Everyone knows that beer is a national pastime in the United States. Pop culture is littered with depictions of rough protagonists winding down their days with a sip of an ice-cold coffee, from comedies to action flicks. But which beer is the most popular in the United States?
Despite the fact that you might expect this to be a divisive and impossible-to-answer question,
In order to answer this issue, YouGov, an international market and data analytics website, aggregated likeability ratings on a range of popular beers. Each rating was based on the number of people who said they had a “positive” opinion of the beer in question when they were asked about it in a national survey. These evaluations were then compared to the others on the list in order to arrive at a final ranking.
According to YouGov’s research, these are the top 25 beers in the United States.
Interestingly, Michelob Ultra, the parent corporation of Michelob Ultra, is also the business that owns Budweiser. Anheuser-Busch InBev sold more than 10.6 million barrels of beer in 2019, yet compared to Michelob Ultra, Budweiser witnessed a 6.6% drop in sales in 2019. Budweiser is the most popular full-strength beer in the United States, with a market share of 5.14 percent (spoiler alert: the next three beers on our list are all light offerings).
The kraeusening technique, used to carbonate Budweiser, uses beer that is actively fermenting. Removes all undesirable flavors and shortens the carbonation process. Brewers use strips of beechwood that have been treated with baking soda to attract yeast, which is where the popular tagline “beechwood aging” originates.
Unfortunately, Budweiser has struggled in recent years, and the brand has failed to gain market share in the United States. Non-alcoholic beverages account up 10% of the company’s volume, thus the corporation opted to focus on them. The Budweiser Reserve Series and Bud Light Orange are two examples of AB InBev’s premium beers that are lighter in color and have more unique flavors, as reported by Business Insider.
Additionally, Molson Coors Brewing Company produces Miller Lite, which is one of the most popular beers of 2020. A total of 12.4 million barrels of oil were delivered in 2019, a 1.6% decrease from the 12.4 million barrels shipped in 2018. Due to its 6.02 market share and third place in popularity, this beer has become an American staple.
Molson Coors refers to Miller Lite as “the original light beer” because it has just 96 calories. This is due to the fact that Rheingold Brewing Company created the recipe for this beer 53 years ago, in 1967. Miller purchased this company in 1972. Miller purchased this company in 1972. Gablinger’s Diet Beer became Miller Light and a new TV advertising campaign involving stars from the worlds of sports and entertainment replaced the old one. The beer’s catchphrase, “Tastes Great! Less Filling!” became an instant hit, and sales of the beer skyrocketed.
Miller Lite was fortunate in that it was not hurt as badly as Coors Light or Bud Light by the growing shift away from popular beers to craft brews. For the past 15 quarters, Molson Coors has reported an increase in its share price as a result of this beer’s excellent combination of taste and lightness.
For the second most popular American brew, Molson Coors Brewing Company’s Coors Light is the preferred choice. Over 14 million barrels of this beer were shipped in 2019, giving it a 6.8 percent market share. Despite this, sales of the beer fell 5.9 percent in 2019 compared to the previous year.
Drinkers appear to appreciate this ubiquitous low-carb beer, despite the fact that beer purists and critics aren’t too fond of it. To a large extent, this is due to the fact that Coors Light is an exceptionally refreshing and crisp pale ale. If you’re on a low-carb diet, Coors Light isn’t the greatest beer for you. It’s likely that dozens more beers are available on the market with fewer carbs and calories.
Coors Brewing Company, despite the fact that you can still see its beer in most shopping carts, is working hard to increase sales. As a result, the corporation has undergone a great deal of reorganization in recent years, and many people have been laid off. The CEO of MillerCoors, Gavin Hattersley, revealed that the company is striving to get its business back on track after years of dropping sales as more and more millennials shun mass-produced beers.
Anheuser-Busch InBev’s Bud Light was crowned the champion. This light lager is the best-selling beer in the United States, selling 27.2 million barrels in 2019 and holding a 13.24 percent market share. In spite of Beer Advocate’s “Awful” rating of 45/100 and a “Worst” rating, Bud Light is more popular than its competitors.
However, despite the beer’s apparent popularity, Bud Light isn’t doing so well. The sales fell by 20.7% from 2013 to 2018, and they fell by another 7.3% in 2019. To add fuel to the fire, the company’s 2019 Super Bowl ads featured an ad touting its “no corn syrup” campaign. The insinuations were not well received by Coors Light and Miller Light, and a judge issued an order prohibiting Anheuser-Busch from making any further assertions about corn syrup.
The most popular beer on our list is Bud Light. Millennials, on the other hand, are moving away from mainstream beer in favor of craft beer, wine, and nonalcoholic beverages. When it comes to drinking, the most important thing to remember is that moderation is key. Even if it’s a cheap, mass-produced beer, it should be served at a temperature of no more than 44 degrees Fahrenheit.
In 2017, Busch beer had approximately 1.6 billion in sales in the United States, according to the latest available figures from parent firm AB InBev. For the brand that produces Busch, Busch Light, and Busch Ice, this is an 8.4% growth over the previous year.
In the 1940s, the Molson Coors Beverage Company launched the Coors beer brand, which is the best-selling brewer’s beer brand alongside Miller Lite and Keystone Lite.
Corona, a Mexican beer often sipped from a longneck bottle and served with a wedge of lime, is one of the most popular beers in the United States. Constellation Brands, a manufacturer of wine, beer, and spirits, also owns the No. 3 best-selling beer on our list, which is a pleasant brew.
Modelo is another hugely popular Mexican beer in the United States. Founded in 1925, the company began exporting to the United States in 1933, and is now owned by Constellation Brands, which raised sales of the beer in the United States by 21% this year.